Sanrakshya

The Future of Child Healthcare is Here

Revolutionizing pediatric care through artificial intelligence.
Early detection. Precise monitoring. Better futures.

A Crisis Hidden in Plain Sight

0 %

Undernourished Children

1 in 3 children in India is undernourished

0 %

Immunization Gap

Only 60% of children under 2 are fully immunized (NFHS-5)

It's Not Just One Problem

The problem is not one — it's a cycle. Nutrition, health, awareness, and system gaps together keep children from reaching their full potential.

Nutrition
Health
Awareness
System Gaps

Problem (Deep-Dive)

Evidence snapshots from the field, interviews, and on-ground workflows

Ground Reality

Anganwadi measurement workflow

Data Integrity Risk

What we observed

  • Children were wrapped in cloth and hung on hooks to measure weight
  • Height measured using non-standard tools
  • Different devices scattered in every center
  • No calibration, no accuracy
  • Workers struggling but doing their best
Investor takeaway
If measurements are unreliable, outcomes become unreliable: missed malnutrition, false reporting, and wasted program spend.
Root cause
Fragmented tools + no standardization + no calibration loop.
Evidence
Improvised weight measurement
Improvised weight measurement
Evidence
Non-standard height measurement
Non-standard height measurement

Breaking Barriers with Innovation

A comprehensive ecosystem combining intelligent software and precision hardware

Intelligent Software Platform

AI-powered tools that transform child healthcare monitoring and management

01

Accurate Child Growth Monitoring

Real-time tracking with WHO growth standards, providing instant insights into developmental progress

Real-time WHO Standards
02

Early Detection of Malnutrition

Advanced algorithms identify warning signs before they become critical health issues

Preventive Alert System
03

AI-Powered Predictive Insights

Machine learning models forecast health trends and recommend proactive interventions

ML-Driven Predictive
04

Personalized Nutrition Guidance

Custom meal plans and recipes tailored to each child's age, health status, and dietary needs

Customized Age-Specific
05

Personalized Nutrition & Recipes

AI-generated recipes based on available ingredients, cultural preferences, and nutritional requirements

AI Recipes Cultural
06

Seamless Parent–Doctor Connectivity

Instant communication, appointment scheduling, and health record sharing in one unified platform

Connected Unified

Hardware Solution

A unified, child-friendly measurement device designed for accurate growth monitoring in real-world field conditions.

Device Capabilities

Height measurement
Weight measurement
MUAC measurement
One-button operation
Offline data storage
Auto-sync when connectivity is available
Rugged, field-ready design
Rechargeable battery

Deployment Locations

Anganwadi Centers
Clinics
NGOs
Play Schools
Child-friendly growth monitoring device
Illustrative image. Hardware design in development.

Usage In Real Life

Sanrakshya Showcase

See Our App in Action

Explore the intuitive interfaces designed for parents and healthcare professionals

For Parents

Complete child health management

Parent Dashboard Child Health Profile Growth Chart AI Report Vaccine Planner Meal Planner Find Doctor

For Doctors

Professional healthcare tools

Doctor Dashboard Patient List Patient Details Messages Schedule Profile

Ready to transform child healthcare?

Competitive Landscape

Existing players vs Sanrakshya on the capabilities that matter.

Existing Players

Fragmented Market

Category Examples Limitation
Parenting Apps FCFirstCry BCBabyChakra Manual data, no hardware verification
Medical Devices Digital scales No intelligence, no trend-based risk analysis
Hospital Software PRPracto / clinic apps Focus on billing, not child growth outcomes
Govt Apps Poshan Tracker Weak hardware, inconsistent field data quality

Competitive Matrix

Others vs Sanrakshya

Feature Others Sanrakshya
Smart hardware
AI analysis
Parent app
Doctor automation
Anganwadi support

Massive Market Potential

A ₹50,000+ crore addressable market with clear pathways to capture

TAM

Total Addressable Market
₹50,000+
crore market
All children (0–10 years) in India ~250 million
Including parents, doctors, Anganwadi ecosystem

SAM

Serviceable Available Market
₹15,000–20,000
crore
Urban & semi-urban families
Private Healthcare + NGOs

SOM

Serviceable Obtainable Market
₹2,300–16,000
crore
Who Is This For?

Who Is This For?

Three ways we deliver impact—home, clinic, and community. Software + hardware, working together.

B2C

Parents

Trust • Care • Simplicity
Use case: At-home growth tracking + reminders
  • Parents with children (0–10 yrs)
  • Working parents + first-time parents
  • Urban + rural families
B2B

Doctors & Clinics

Efficiency • Accuracy • Professional
Use case: Fast screening + trend dashboards
  • Pediatricians + private clinics
  • Hospitals and multi-specialty centers
  • Early flags from consistent measurements
B2G

Institutions

Scale • Inclusion • Public impact
Use case: Community programs + coverage insights
  • Anganwadi centers + schools
  • NGOs + government health departments
  • Field-ready workflows & offline support

Business Model – Sanrakshya

A simple, scalable revenue engine built on trust: parent subscriptions, clinic licensing, and field-ready devices—powered by AI insights.

B2C

Parent subscriptions

A freemium app that converts to yearly plans through clear, personalized value.

Target
Parents of children (0–10 yrs)
Pricing
₹49–₹99 / month · ₹499–₹999 / year
Premium value
AI growth reports, diet plans, milestone tracking, doctor connect, priority alerts
B2B

Clinic licensing

A professional dashboard that reduces workload and improves follow-up outcomes.

Value
Workflow automation, faster screening, trend dashboards
Pricing
₹10,000 / year / clinic
Growth loop
Referral codes: parent discounts + 2% revenue share for doctors
B2B + B2G

Device revenue

Field-ready measurement hardware with bundled backend + bulk institutional adoption.

POC cost
₹30k–₹40k (reduced with mass production)
Customers
Clinics, NGOs, government, schools
Sales model
One-time purchase + bundled maintenance + bulk orders
Acquire

Free trial + community touchpoints to build trust and adoption.

Activate

Personalized insights, reminders, and early risk alerts that feel instantly useful.

Retain

Yearly plans + doctor referrals drive long-term engagement and recurring revenue.

Scale

Device rollout + institutional contracts for coverage and impact at scale.

Budget Sheet

Transparent and strategic allocation for maximum impact

Prototype Budget

Total ₹2,50,000

Hardware Development

External vendor + assembly

₹76,923

Software MVP

Core functions only

₹57,692

Firmware & Hardware Integration

Device-app sync

₹19,231

Testing & Calibration

Accuracy validation

₹19,231

Raw Materials and tools

tools

₹38,462

IPR and certifications

Certifications

₹11,538

Field trial

Pilot deployment

₹7,692

Miscellaneous + Buffer

Unforeseen costs

₹19,231
Note: Final cost may vary by 10–15% up or down.

Fully Functional Product Budget

Total ₹20,00,000

Hardware Production

Major cost driver

₹7,00,000

Software Development

Full feature set

₹5,00,000

Firmware, Cloud & Security

Stable + secure sync

₹1,50,000

Testing, Validation & Certification

Regulatory approvals

₹2,00,000

Raw Materials and tools

tool

₹2,00,000

IPR and certifications

Certifications

₹1,00,000

Training & Support

Smooth adoption

₹80,000

Field trial

Pilot deployment

₹70,000

Miscellaneous + Buffer

Risk coverage

₹70,000
Note: Final cost may vary by 10–15% up or down.

Our Expectations from SSIP

We are here to build the future of preventive child healthcare in India — responsibly and at scale.

1

Strategic Mentorship

Expert guidance on product strategy, market positioning, and scaling methodologies to navigate the healthcare innovation landscape

2

Clinical & Institutional Network

Access to healthcare institutions, pediatric experts, and field deployment partners for validation and early adoption

3

Technology & Research Support

Advanced R&D infrastructure, technical expertise, and research collaboration for continuous innovation and improvement

4

Grant & Growth Acceleration

Support in securing grants, funding opportunities, and growth enablement resources to accelerate our mission

5

Nation-First Innovation Ecosystem

Platform to collaborate with policymakers, researchers, and innovators working towards India's healthcare transformation

Together with SSIP we aim to move from innovation to national impact

making India's children healthier, earlier, and smarter

Strategic Roadmap & Financial Allocation

A clear path forward: 1-Year Projection & Budget Utilization

1-Year Projection (Apr 2026–Mar 2027)

Q1

Apr – Jun 2026

  • Finalize hardware prototype
  • App + dashboard MVP
  • iHub incubation entry
  • Pilot in 2 clinics + 1 Anganwadi cluster
Q2

Jul – Sep 2026

  • Hardware v2
  • Add multilingual support
  • Dashboard AI insights
  • Expand pilot to 50–100 children
Q3

Oct – Dec 2026

  • Solar charging, offline mode
  • Partnerships with 5 pediatric clinics
  • Begin NGO onboarding
Q4

Jan – Mar 2027

  • Sanrakshya Gen-1 launch
  • 5000+ children on platform
  • Revenue begins (device + subscription)

Milestones – 18 Month Roadmap

A phased execution plan across product, pilots, and scale-up.

  1. Phase 1
    Month 0–3
    Build & Launch
    Goal: MVP release & first pilots
    Milestones
    • Launch parent app & doctor dashboard (MVP)
    • Hardware prototype v1 tested in field
    • Onboard first 10 clinics
    • Onboard 300+ parents
    • Collect real user feedback
    • Train AI on pilot data
    KPIs
    • App live on Play Store
    • 300+ active parents
    • 10 clinics onboarded
    • First 1,000 measurements recorded
  2. Phase 2
    Month 4–6
    Validate & Improve
    Goal: Product-market fit
    Milestones
    • Hardware prototype v2 (more accurate)
    • Add regional language support
    • Improve AI accuracy
    • Expand to 30 clinics
    • Reach 1,500 parents
    KPIs
    • 80% user retention
    • 90% device accuracy
    • 30 clinics active
    • 3,000+ records collected
  3. Phase 3
    Month 7–12
    Scale Regionally
    Goal: Gujarat expansion
    Milestones
    • Enter Ahmedabad, Gandhinagar & nearby districts
    • Hardware batch manufacturing (50 units)
    • Onboard 100 clinics
    • Reach 5,000 parents
    • First NGO partnership
    KPIs
    • 5,000 parents
    • 100 clinics
    • 50 devices deployed
    • First institutional contract
  4. Phase 4
    Month 13–18
    Prepare National Scale
    Goal: India expansion readiness
    Milestones
    • Enter metro cities
    • Hardware v3 production
    • Onboard 300 clinics
    • Reach 15,000 parents
    • Govt pilot proposal
    • Raise next funding round
    KPIs
    • 15,000+ parents
    • 300 clinics
    • 150 devices
    • Govt pilot initiated

Key Assumptions

Operating assumptions for the first 3 years

Hardware cost reduces with scale

Govt contracts start from Year 3

Focus on Gujarat first, then India

Low-price, high-volume strategy

High retention due to yearly plans

Doctor referrals reduce CAC

Funding Requirement

Current Ask: ₹15 Lakhs

Funding Plan
Total
₹15,00,000

Tranche Breakdown

Tranche Stage / Timeline Amount (₹) % of Total Primary Use of Funds
Tranche 1 Month 0–2 (Foundation) ₹4,00,000 ~27% AI model training (initial)
Hardware prototype improvements
Tranche 2 Month 3–4 (Build) ₹4,00,000 ~27% MVP development & launch
Continued AI refinement
Tranche 3 Month 5–7 (Validation) ₹3,50,000 ~23% Pilot programs (clinics/NGOs/schools)
Real-world testing
Tranche 4 Month 8–10 (Scale-ready) ₹3,50,000 ~23% Hiring 1 engineer
Marketing & community building
Total ₹15,00,000 100% Product build → validation → early scale

Award Recognition

Runner-up at the ICT&health World Conference 2026 — “Shaping the Future of Healthcare” (MECC Maastricht, 27–29 Jan 2026)

Most Innovative Idea Runner-up 27–29 Jan 2026

A proud proof-point that the platform is solving a real, urgent gap

Recognized at a three-day international platform for healthcare transformation — bringing together policymakers, executives, healthcare professionals, innovators, and tech experts — this milestone reflects our commitment to turning on-ground child health realities into a preventive, scalable system.

Category
ICT & Health
Location
Maastricht, NL
Result
Runner-up

We try to make child healthcare from reactive to preventive

From India’s ground reality to preventive child healthcare — so no child is left behind.